OOH Ads Aren't Dead
Growth Brews - Issue #024
Gui Araujo
August 21, 2024
My face when I see a clever OOH ad.
You’re on your morning commute (or heading to the gym after working from home), navigating through the usual bustle, when suddenly a bold, eye-catching billboard makes you pause and think:
“Now that’s clever.”
It’s not just the size or the colors that grab your attention—it’s the fact that this ad is right there, in your physical world, making an impression that sticks.
There’s something special about Out-of-Home (OOH) advertising.
It’s like that perfect cup of coffee that you didn’t expect to find on a random street corner—surprising, delightful, and unforgettable.
It’s got staying power, a certain charm that digital just can’t replicate, and it’s more than just a throwback to old-school marketing. It’s a vital part of a sniper strategy that can give your campaigns a boost in ways you might not expect.
In this newsletter, we’ll explore:
Why OOH advertising is still a force to be reckoned with
How it pairs perfectly with digital campaigns
Tackle the elephant in the room—how the heck do you measure it?
By the time you’re done reading, you’ll see that OOH is more than just a billboard—it’s your next big move in the marketing game.
And I’ve got a little secret up my sleeve for making it easier and more measurable than ever. So, grab your coffee, settle in, and let’s dive into the world of OOH advertising.
Why OOH Advertising is Still Effective
You’re sipping your morning coffee, and just as you take that first glorious sip, you glance up to see a vibrant billboard that instantly catches your eye.
That’s the magic of OOH (Out-of-Home) advertising—it’s like that irresistible aroma of freshly brewed coffee that pulls you in, even when you’re just passing by.
OOH advertising works because it’s like the barista who knows exactly where to place that tempting pastry display: right where you can’t miss it.
This makes OOH a powerhouse for visibility, ensuring your message reaches a broad and diverse audience, from the daily commuter to the weekend wanderer.
But why does it still hold up in our digital world?
Simple. Good OOH ads are hard to ignore.
When you combine that with creative execution—like Spotify’s witty billboards that tap into listener data:
Or Apple’s “Shot on iPhone” campaign that showcases stunning user-generated content—you’ve got a recipe for engagement that digital alone can’t brew up.
Remember what I mentioned in my "Navigate Trends Like a Pro" newsletter?
It’s all about mastering the basics. Whether it’s digital or OOH, the principles are the same—you need to know your audience, craft your message, and place it where it will make the biggest impact.
Why You Should Consider OOH to Support Digital Campaigns
Picture this: you’ve just brewed the perfect cup of coffee. It’s smooth, aromatic, and hits all the right notes.
But then you add a dash of dark chocolate, and suddenly, that coffee is on another level—richer, more balanced, and just plain better.
That’s what OOH does for your digital campaigns.
OOH and digital are like coffee and dark chocolate—they’re great on their own, but together, they create something truly special.
OOH can amplify your digital efforts by reinforcing your message in the physical world, making it more memorable.
Imagine running a killer digital campaign and then seeing that same message on a massive billboard during your commute—it’s a one-two Mike Tyson style punch that leaves a lasting impression.
Take British Airways, for example. They used interactive billboards that responded to real-time flight data, telling people to “Look Up” as their planes flew overhead.
It’s a perfect blend of physical and digital.
Or think about Netflix’s 3D billboards for "Stranger Things"—they didn’t just promote the show, they brought a slice of the Upside Down into the real world, making it impossible to ignore.
And if you’re wondering how to choose the best channels to mix and match with your OOH efforts, I’ve got you covered with my "Checkmate: Choose The Best Channels to Win" newsletter.
With OOH, you're creating a full-bodied, well-rounded marketing strategy that resonates with your audience both online and offline.
Now, who wouldn’t want a taste of that?
The Elephant in the Room - OOH Measurement Challenges
Alright, let’s address the big, caffeinated elephant in the room—measuring the impact of OOH advertising.
Has that 3 PM espresso shot contributed to your productivity? You know it helped, but pinpointing exactly how much? That’s where it gets tricky.
Traditional OOH advertising has always had a bit of a measurement problem.
Unlike digital ads (at least the good old days), where you can track every click, impression, and conversion, OOH is more like your old-school diner coffee:
It’s everywhere, it’s comforting, but it’s hard to know exactly how much it’s perking up your day.
This lack of real-time data and precise tracking makes some marketers hesitant to pour their budget into OOH.
After all, if you can’t measure it, how do you prove it’s working?
It feels like you’re taking a shot in the dark, hoping that your carefully crafted message is landing with the right audience.
Recent changes in digital advertising platforms has made it harder to track performance, right? But here’s the thing—just because it’s challenging doesn’t mean it’s impossible.
You can do it very well, if you know what you're doing. And that's what I will show you next.
How OOH Advertising Can Be Easy and Measurable
Now, before you start thinking that OOH is just a shot of espresso in the dark, let me introduce you to a game-changer: AdQuick.
Think of AdQuick as your barista for OOH campaigns—taking the complexity out of the process and making everything a whole lot easier (and measurable!).
Modernize Out Of Home with AdQuick
AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers and creatives with the engineering excellence you’ve come to expect for the internet.
You can learn more at www.AdQuick.com
AdQuick’s platform is designed to bring OOH into the modern era. It’s like ordering your coffee through an app, where you can customize every detail and track your order in real-time.
With it, you can plan, buy, and measure OOH campaigns with the kind of precision you’d expect from digital marketing.
They offer analytics that show you exactly how your OOH ads are performing, with metrics that give you a clear picture of what’s working and where you can improve - music to my ears haha.
And the best part? AdQuick helps you integrate your OOH campaigns with your digital efforts, making sure your message is consistent and trackable across all channels.
It’s like getting that perfect coffee blend every time—rich, balanced, and exactly what you need to fuel your marketing strategy.
So, if you’ve been hesitant about diving into OOH because of measurement challenges, it’s time to brew up something new with AdQuick.
They’ve got the tools to make your OOH campaigns as easy to manage as your morning coffee order.
Final Sip
As we wrap up this exploration of OOH advertising, let’s take a moment to appreciate the powerful blend of creativity and strategy that makes it so effective.
Just like your favorite cup of coffee, OOH has the ability to invigorate your marketing efforts, leaving a lasting impression that digital alone might miss.
We’ve seen how OOH can turn your digital campaigns into conversion powerhouses, creating a seamless experience that resonates both online and offline.
While measuring its impact might seem challenging, there are tools like AdQuick that make it as simple and satisfying as your morning coffee routine.
So, if you’re ready to brew up something bold and make your next marketing move truly unforgettable, why not check out AdQuick?
They’ve got the tools to make OOH advertising as easy to manage as your favorite coffee order—precise, tailored, and always hitting the spot.
Cheers to your next big win, and as always, stay caffeinated and creative!
⭐️ Weekly Good Vibes
How do you rate this newsletter?Your comment is my fuel to keep writing. |