Checkmate: Choose The Best Channels to Win

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"Which channels are right for my business?"
"What if I invest in the wrong platform and waste money?"
"How do I ensure that my message reaches my target audience effectively?"

Choosing the right digital marketing channels is like playing a game of chess. Each piece has its unique role and power, and to win, you need to position them correctly on the board.

As Steve Jobs once said: 

This is the mindset I look to bring when selecting digital channels for any clients.

By the end of this guide, you'll have a clear picture of how to make your digital channels work together like a perfectly calibrated espresso machine.

Here's what we'll cover:

• Channel deep dive, when to use each and examples.

• How to overcome common challenges like resource constraints when choosing your channels.

• How to mitigate the fear of choosing the wrong channel.

• How giant companies chose the right channels.

• What to consider when you're choosing your channels.

Ready to pour over the latest in digital channel strategy? 

Channel Spotlight

Your channels should work together like a perfectly calibrated espresso machine. Each part plays a role in creating an effective marketing strategy. 

Before you choose your channels, it's important to: 

• Understand what each one does.

• How to tell if they are effective.

• When to use them. 

That's exactly what we'll do now.

Influencer Marketing: 

Imagine influencers as the baristas of your brand, crafting the perfect cup of content.

Just as Disney focuses on creating magical and memorable experiences for its guests, you can use influencer marketing and social media to craft engaging and personalized content that resonates with our audience.

When to Use: 

When you want to build credibility, tap into a new audience, or leverage the influencer's authority in your industry.

Top Metrics to Track:

• Engagement Rate: A high engagement rate suggests that the audience is interested and invested in the content, making it more likely that they'll trust and act on the influencer's recommendations.

• Brand Mentions: Frequent mentions can increase brand awareness and credibility, especially when coming from a trusted source.

• Conversion Rate: This metric helps measure the direct impact of influencer marketing on sales or lead generation.

Webinars and Virtual Events: 

These are like your coffee tastings and workshops - engaging, educational, and a great way to connect with your audience at different stages of their journey. 

When to Use: 

When you want to educate your audience, generate leads, or provide value through interactive content.

Great for lead generation and nurturing in B2B, and for product launches or customer education in B2C.

Top Metrics to Track:

• Attendance Rate: A high attendance rate indicates interest in the topic and can be a sign of effective promotion and audience targeting.

• Engagement During the Event: High engagement suggests that the content is resonating with the audience and can lead to better retention and conversion rates.

• Follow-Up Conversion Rate: This metric helps assess the effectiveness of the event in moving attendees further along the sales funnel.