Revenue Leak Alert! Act Now.

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Read Growth Brews #036 listening to:
Metallica - “Enter Sandman”

Over the past 3 weeks, we’ve explored ways to uncover hidden revenue that most businesses overlook. 

In this series, we are diving into the first step of my CLEAR method—a method I’ve crafted and refined over years of helping businesses uncover hidden revenue opportunities.

The CLEAR method is simple but powerful:

Today, we’re taking it one step further and exploring how to keep more of it in your pocket.

Here’s a question for you: 

Would you rather hold onto 50% of $500K or 10% of $1M?

Often, the fastest path to growth isn’t about chasing new sales but maximizing what’s already in front of you.

We'll cover 3 areas in this newsletter to help you with that.

Let’s dive in and explore how small adjustments can help you keep more of your money—and unlock big potential.

Efficiency for Hidden Revenue

When processes aren’t documented, things can get chaotic fast. 

• Mistakes start piling up

• People get burned out from constantly filling in the gaps

• Team members waste time trying to figure things out on their own

It’s no wonder that scaling has become a massive challenge. 

Without clear processes, every new client or project feels like reinventing the wheel, leading to missed opportunities and revenue left on the table.

But here’s the good news: 

Getting your processes in place creates control, consistency, and speed. 

Process Framework

My favorite framework for processes is the Scrum methodology. 

One of my favorite case studies of this method is the construction company that was able to complete in 6 weeks a project that usually took them 4-6 months.

In Scrum, tasks are divided into focused “sprints” (usually two weeks), where each team member has a clear role and goal. 

At the end of each sprint, the team reviews progress and makes adjustments on the spot, keeping momentum high.

Still not sure that processes can change your business? Let's talk about Disney.

Do you think they are famous for their efficiency because they are a massive corporation or that they became a massive corporation because they are efficient?

Points for you if you chose the second option.

Every detail, from guest greetings to trash collection, is meticulously documented. Disney “cast members” know exactly how to handle each guest interaction and even how to maintain cleanliness while staying in character. 

This level of consistency impresses guests and keeps them coming back because each visit is just as smooth and magical as the last. 

Freeing Your Team from Time Drains

We’ve all felt the pain of those daily tasks that seem endless—manual reports, constant follow-ups, cleaning up data. 

It’s the kind of work that doesn’t push the business forward but somehow eats up hours every week. 

Worse, it’s mentally draining, and the more repetitive it is, the easier it is to slip up. When you’re stuck in the weeds, mistakes happen, time gets wasted, and high-impact work takes a back seat.

This is where automation changes the game. 

Automating the repeatable, mind-numbing stuff gives your team time to focus on real growth drivers, keeps things consistent, and cuts down on errors.

Here’s why automation is a no-brainer:

• Time saved from manual tasks: No more wasting hours on reporting, data entry, or follow-ups. Automation takes the busywork off your team’s plate.

• Fewer errors: The more manual, the more room for mistakes. Automation keeps things consistent.

• Consistency across the board: Automation guarantees the same quality every time, freeing your team to focus on the bigger picture.

I worked with a client that was spending hours every month creating reports from scratch. At first glance, it didn’t seem like a big deal, but when we looked closer, those “few hours” added up to an annual cost of $37k. 

That’s $37k just for busywork that didn’t even directly drive revenue. By automating their reports, they saved money and got hours back every month for high-impact work.

• Reports and dashboards: Set these up to auto-generate, so insights are ready when you need them, no weekly scramble required.

• Data cleaning: Automate the sorting and updating of your data, so your team isn’t buried in spreadsheets.

• Billing and contracts: Automate invoicing, payments, and contract management so finance can stay focused on growth.

• Follow-ups and emails: Use automation for reminders, updates, and welcome emails—keeping clients engaged without tying up your team.

Freeing Your Time for What Matters

There’s a limit to what automation can handle. Some tasks need a human touch—things that require judgment, flexibility, or simply an extra set of hands. 

That’s where virtual assistants (VAs) come in. 

They’re your secret weapon for freeing everyone up to focus on revenue-driving work.

Think about all the little things that add up:

• Email management: Sorting, responding, and organizing your inbox so you’re not drowning in messages.

• Scheduling: Coordinating calls, follow-ups, and meetings so your calendar stays under control.

• Admin support: Routine tasks like data entry, document prep, and research—stuff that needs doing but doesn’t need to eat up your day.

VAs aren’t just there for “extra hands.” 

VAs add accountability by taking ownership of recurring tasks, ensuring they’re completed on time and consistently. 

This means no more last-minute scrambles to send follow-ups or manage calendars, because you’ve got someone dedicated to handling it all. 

When your team knows they can rely on a VA for these tasks, everyone can focus more on the bigger goals that drive growth.

And a VA can do more than just basic admin. 

Think of them as flexible support who can help with more complex responsibilities, like:

• Project management support: Tracking deadlines, coordinating with team members, and keeping projects on schedule.

• Client communications: Managing routine client touchpoints, answering common questions, and keeping clients engaged.

• Social media and content support: Drafting posts, scheduling content, and monitoring engagement to keep your brand active online.

Final Sip

Every business has hidden revenue opportunities—sometimes, it’s just a matter of knowing where to look. Here’s a quick recap of how to start:

The key takeaway? 

You don’t always need new sales or clients to grow your revenue. 

Think of it like a samurai sharpening their sword—maximizing efficiency isn’t about constantly seeking new battles… but about ensuring your tools are sharp and ready to strike with precision. 

Often, the real wins come from refining what’s already there, making each move count.

Ready to start unlocking hidden revenue? Reach out to me on LinkedIn, and let’s chat about how these strategies can work for your business. Let’s make sure no revenue goes unnoticed.

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» Want to unlock revenue opportunities in your own business?

Let’s chat—message me on LinkedIn, and we’ll dive into how my method can help your business grow smarter, not harder.