New Clients? That’s Overrated

Read Growth Brews #035 listening to:
The Score - “Born For This”

We’re back with the third part of our series on mastering the first part of my CLEAR method: C – Choose targets with laser focus. 

Today’s focus is all about quick and sustainable wins. 

If you’re looking for ways to boost revenue without a long sales cycle or heavy acquisition costs, this is the place to start.

You already know that growth doesn’t always have to mean “new”—sometimes, the best opportunities are often sitting right in front of you. 

So, let’s dive in and explore how to start unlocking the revenue that’s right at your fingertips.

Adapt To Survive

Instead of waiting for sporadic projects to come through the door, you have a steady, predictable stream of income every month. Sounds good, right? 

That’s the magic of turning one-time services into retainer agreements.

Retainers aren’t just good for you; they’re a win for your clients too. They get ongoing support, usually at a lower monthly cost than paying for one-off services. 

Plus, it’s easier for them to plan ahead, knowing they’ve got you in their corner month after month. 

And for you? 

It means less time spent chasing the next project and more time focusing on delivering real value. Win-win.

The world’s already moving in this direction. Take BMW and Mercedes, for example. 

They’ve rolled out subscription services, letting customers access different car models without the long-term commitment of buying. 

Or look at Netflix. Their monthly subscription crushed Blockbuster’s rental model by offering convenience and predictable billing. 

These companies tapped into a simple truth: people value consistency and ease.

And here’s some hard data to back it up:

Netflix’s subscription model helped them secure 43% market share in the streaming industry by 2023, while companies like Blockbuster faded away (Statista).

Current Clients

Your current clients are sitting right there, already trusting you, already valuing what you bring to the table. 

So why not take a closer look at what else you could help them with?

Don't get me wrong, this isn’t about squeezing every last dollar out of them; it’s about finding genuine opportunities to solve more of their problems. 

Think of it as doubling down on a relationship that’s already proven to be valuable—for both sides.

And there's more:

It’s way cheaper to work with a client who’s already in your corner. In fact, studies show that landing a new client costs about five times more than keeping and expanding with an existing one (Invesp). 

Not only that, but according to Harvard Business Review, just a 5% increase in customer retention can lead to 25% to 95% higher profits. 

Not bad, huh?

So, how do you spot these extra opportunities?

The Sleeping (Revenue) Giant

Let’s talk about an overlooked asset that’s probably sitting right under your nose—your dormant contacts. 

Imagine a goldmine just waiting to be tapped. 

That’s what this part of your contact list is: a pool of people who already know you, have shown interest, and trusted you. 

They’re warmer leads than any fresh prospect out there, and reconnecting with them can be one of the quickest ways to bring in revenue.

And while they might not be a perfect fit for your initial offer, many could still benefit from what you have to offer now or you can adapt to serve their needs. 

Take Instagram for example. Its first prototype was called Burbn (I had no idea they had a different name, haha), a check-in app. 

After noticing users were more engaged with their photo-sharing feature, Instagram pivoted to concentrate solely on it. 

This change propelled them to become one of the most popular social media platforms, resulting in a $1 billion acquisition by Facebook.

And here’s the data to back it up: email offers one of the highest returns on investment, with an average of $42 earned for every $1 spent (Litmus). 

Compare that with the costs of paid ads or cold outreach, and it’s clear why re-engaging your contact list is like sitting on a goldmine.

Final Sip

The best opportunities for growth aren’t always about landing new clients or launching flashy campaigns. Often, the quickest wins are right in front of us—selling more to the clients we already have, transitioning to retainers, and reconnecting with our email lists. 

Each of these strategies taps into existing assets, which means less time and money spent on new acquisitions and more focus on generating consistent, reliable revenue.

So here’s the challenge: pick one of these approaches and dive in. 

You’ll be surprised at how quickly these simple moves can bring in new revenue without a huge investment of time or resources.

Want a second set of eyes on where these opportunities might be hiding in your business?

» Let’s chat. Message me on LinkedIn and I’ll help you pinpoint quick revenue streams that you can start unlocking right away.

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» Want to unlock revenue opportunities in your own business?

Let’s chat—message me on LinkedIn, and we’ll dive into how my method can help your business grow smarter, not harder.