My New PPC Secret Weapon 👀

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Read Growth Brews #038 listening to:
Oasis - “Champagne Supernova”

Want to hear a crazy stat? When I started using UGC (psst...that's "user-generated content") in my paid social ads, my CPAs dropped by a whopping 77%! 🤯 

I know, I know...what the heck is UGC, right? 

It's basically the secret sauce that turns your average Jane customer into your own personal hype squad. 

Instead of boring branded content, you're showcasing real people gushing about why you rock their world. 

3 Reasons UGC is a Total Game-Changer 🎮

There are 3 words to perfectly describe the secret sauce of UGCs

01) Authenticity

Gymshark: Their #gymshark66 challenge blew up on TikTok, with customers showing off their fitness journeys in real, raw, and seriously inspiring ways that got MILLIONS of views. 

02) Trust

Lululemon: Their #thesweatlife campaign is a testament to the power of UGC in building a loyal community. Seeing real people rocking their gear and living their best lives? That's the kind of social proof you can't fake!

03) Engagement

Dunkin': Their #DunkinRunContest turned boring coffee runs into a TikTok phenomenon, with customers showing off their most epic Dunkin' moments.

My Mind-Blowing UGC Results 🤯

Don't believe me? Feast your eyes on these numbers:

UGC helped me scale to the moon on a shoestring budget. The proof is in the (low-cost, high-converting) pudding!  

The Struggle is Real...Until Now! 😅

But hey, I get it...sourcing UGC can feel like herding caffeinated kittens.  

You're juggling DMs, emails, and carrier pigeons trying to track down creators. 

It's like playing Where's Waldo, but instead of a striped shirt, you're hunting for that perfect #sponsored post.

And let's not even talk about the negotiation dance. You're spending hours haggling over rates, content rights, and posting schedules. 

It's like a never-ending tango where you're always stepping on each other's toes!

Meanwhile, your to-do list is longer than a CVS receipt, and you're pretty sure your family has forgotten what you look like.

But what if I told you there's a better way? 

A magical tool that can take all that UGC stress off your plate and let you focus on growing your biz and maybe even taking a vacation once in a while?

That's where my secret weapon comes in: Grapevine. 🍇✨

Meet Grapevine: Your UGC Fairy Godparent 🪄

This nifty platform plays matchmaker between brands and creators.

Sounds pretty magical, right?

Think of Grapevine as your own personal UGC fairy godparent.  

It's like waving a wand and poof—you've got a dream team of creators ready to shout your praises from the rooftops (or at least their IG Stories).

• No more endless scrolling

• No more awkward payment convos

• No more piecing together data like a sleep-deprived detective. 🔍😴 

Grapevine handles all the heavy lifting, so you can sit back, sip your marg, and watch the UGC magic happen. 

Just imagine what you could do with all that extra time and brain space. 

Maybe you could finally tackle that big project you've been putting off. Heck, you might even have time to binge that new Netflix show everyone's talking about!

The point is, when you're not bogged down in the UGC weeds, you can focus on the big picture stuff.

And isn't that what we all want:

• More growth

• Less stress

• Maybe a few more hours of sleep?

Scale your paid social with authentic UGC whitelisting

Grapevine empowers high-growth brands to break through plateaus and reach new audiences. Our platform streamlines whitelisted campaigns, connecting you with top creators and publishers for authentic, high-performing UGC. Trusted by more than 150 brands, we reduce CPAs by 25% while scaling reach. Expand your team's capabilities without increasing headcount – let us transform your paid social strategy.

Elevate your campaigns today

It's Time to Hand Your Customers the Mic 🎤

Your customers are your most powerful salesforce—it's time to hand 'em the mic and watch your growth charts soar.

So whataya say? 

Ready to join the UGC revolution and give your CPAs a much-needed vacation down south?

Your dream customers (and beefy ROAS) are just a few authentic, scroll-stopping ads away!  

Final Sip

Have a UGC success story of your own? Hit reply and dish the deets—I'm always down to geek out on all things user-generated! 🤓

» Need help identifying where to start? 

» Connect with me on LinkedIn, send me a message, and let’s explore how these strategies can unlock growth for your business.

Let’s make your PPC campaigns work smarter, not harder—and turn hidden revenue into measurable results.

⭐️ Weekly Good Vibes

» Want to unlock revenue opportunities in your own business?

Let’s chat—message me on LinkedIn, and we’ll dive into how my method can help your business grow smarter, not harder.