Growth Architect Meets Data Detective... 🕵️♂️
Growth Brews #043
Gui Araujo & Aleph Oliveira
January 29, 2025
In partnership with
Putting the pieces together for a new chapter
Read Growth Brews #043 listening to:
Dr. Dre, Snoop Dogg, - "The Next Episode”
Hey there! Grab your coffee, because this one's exciting... ☕
You know that moment when you meet someone and think "Wait, are you thinking what I'm thinking?"
That's exactly what happened when I sat down with my friend Aleph, a fellow growth enthusiast who geeks out on marketing analytics and human behavior just as much as I do.
While swapping war stories about turning struggling B2B companies into growth machines, we had this "aha moment" that made us both almost spill our coffee.
Here's the thing: When you mix my engineering-brain-meets-marketing-heart approach with someone who:
Breathes data and analytics like I breathe coffee
Transforms marketing funnels into precision machines
Has an uncanny ability to spot growth bottlenecks from a mile away
We realized that together we could do so much more than each of us sitting on their own corner. It's like 1+1 = 3 haha.
The Big Question
When we realized we could do much more together, we faced one big question:
Which companies can we help the most with our combined experience?
Our goal is to make Growth Brews THE reference in growth marketing / optimization for this specific type of company.
Think of it like a mechanic who specializes in one specific car brand or model.
Sure, they're targeting a smaller market, but when you have an issue with that type of car, you trust them more to fix your problem.
So, the natural answer is: B2B tech companies making $3M-20M ARR.
The Next Chapter
This segment is the sweet spot we can bring massive results to and we are brewing something very special for them.
Do either of these sound like you?
Your growth has hit a plateau harder than a coffee crash.
Your CAC is climbing faster than your investor's eyebrows.
Have 1-2 validated acquisition channels (they worked great... until they didn't)
Have tried everything from hiring specialists to implementing fancy tools, but the needle isn't moving like it should
If so. We want to jam with you. Hit reply and write "BREW."
The idea is to figure out the content that will make the most sense to bring to our readers and show you what we are already brewing in the backstage.
Don't worry if we're a bit slow to respond during the weekend (we believe in work-life harmony around here), but we promise to get back to you with something that'll make it worth the wait.
Here's to the next chapter of Growth Brews – where data meets storytelling, and growth meets predictability!
Cheers,
Gui & Aleph
P.S. While we won't spill all the beans just yet, let's just say our combined experience across 8+ countries and multiple B2B success stories is cooking up something special. Curious? You know what to do... ⬆️
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