Steal My Personal Tech Stack 😏

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Read Growth Brews #040 listening to:
Steppenwolf - “Born To Be Wild”

Scaling a business feels like juggling flaming swords while riding a unicycle. You’re not just trying to grow—you’re trying to: 

• Hire the best talent

• Get paid by your clients 

• Develop new products/services

• Deal with problems

… and the list goes on.

After 13 years of helping companies scale (and watching some spectacularly fail), I came across tools that can make your life incredibly easier.

That’s why I created this two-part series to share the tools I rely on to help clients unlock hidden revenue and keep scaling

In Part 1, we’re diving into tools that focus on attracting and engaging—the first critical step in turning strangers into loyal customers. 

By the end of this newsletter, you’ll walk away with my personal toolkit designed to grab attention and set the stage for conversions.

Let’s jump in?

Why This Two-Part Series Will Change Your Game 🎮

I'm about to share the exact tools I use with my clients that helped them:

• Drop their cost per lead by 55%

• Boost email revenue by 3,605% (not a typo, I triple-checked 😅)

• Scale from $543k to $1.16M in sales

Part 1 (today) is all about attracting and engaging—you know, turning those casual browsers into "shut up and take my money" buyers.

Part 2 (next week) will show you the tool to help convert and optimize like a pro.

The "Started Small, Got Huge" Hall of Fame 🏆

Some of the biggest companies started with small audiences but grew by focusing on attracting and engaging the right people.

1. Airbnb: It began with two guys renting out air mattresses in their apartment. They built a close-knit community by focusing on trust and a shared vision for unique travel experiences.

2. Glossier: Starting as a beauty blog, they turned readers into a loyal fan base by co-creating products with their audience.

What’s the lesson? 

Before you can scale, you need a solid foundation of engaged, loyal supporters. Tools that help you attract and engage are your foundation for long-term growth.

So let's dive into my personal favorites to help you with that.

Social Media Tools: First Impressions That Actually Convert 🎨

Here's the thing about social media: most brands are like soldiers spraying bullets everywhere, hoping something hits. 

But you? 

You're about to become a social media sniper.

Social media isn’t about pumping out endless content. 

It's about delivering content that makes your audience share it with their friends and reflects your brand’s value. 

But make no mistake, it's a game of quality over quantity—I’ve covered why this matters in my newsletter, The Pitfalls of Viral Growth.

What happens when you ignore social media? 

Imagine you’re a professional with an impressive network of contacts, and someone else as qualified as you who doesn't know anyone.

Who is more likely to get a new position faster?

Your social media is your presence. Neglect it, and you’re losing money. Simple as that.

Your Social Media Sniper Kit 🎯

• Canva: The Swiss Army knife of social media design. Create stunning graphics, templates, and branded visuals even if you’re not a designer.

• Loomly: Beyond scheduling, Loomly helps you create consistent, professional content tailored to your audience’s preferences.

• Unsplash & Pexels: High-quality, free images that give your posts that polished, professional look without the stock photo cringe.

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• Scale your team's capabilities without increasing headcount

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Amplify your impact

CRM and Email Tools: Where The Magic Really Happens 📧

Okay, confession time: I used to think email was as dead as my teenage MySpace profile. 

If social media is the party invite, email and CRM are the catering that ensures everyone has the best time—and leaves wanting to come back.

Here's a crazy stat from McKinsey: email is 40x more effective at acquiring customers than social media. FORTY. TIMES.

So, while your Instagram is great to get people to know you, email is still way better to turn them into clients.

Let me share two mind-blowing case studies:

Your Email Domination Kit 💌

• HubSpot: A CRM powerhouse that integrates with your email campaigns, helping you track interactions and craft hyper-personalized messages.

• Klaviyo: Ideal for e-commerce, Klaviyo lets you segment audiences, automate follow-ups, and tailor messages to customer behavior.

• ActiveCampaign: For service-based businesses, this tool excels at nurturing leads through personalized email journeys.

Your Next Steps (Because Reading Isn't Enough)

In this newsletter, we explored how social media tools help make a lasting first impression and how CRM and email tools bring sales home. 

Combined, they are the first step of a scalable growth strategy.

If you’re wondering which tools are the best fit for your business, let’s chat! Message me on LinkedIn, and we’ll map out the best stack for your business.

P.S. Got a tool that's working wonders for you? Drop me a message on LinkedIn—I'm always geeking out over new tools! 🤓

⭐️ Weekly Good Vibes

» Want to unlock revenue opportunities in your own business?

Let’s chat—message me on LinkedIn, and we’ll dive into how my method can help your business grow smarter, not harder.