You Should Be Eating Frogs

I'm often asked questions like:

• How are you so organized?

• How can you keep track of all projects?

• How do you ensure you're focusing on the right task?

• How can you remember everything?

This surprises me, cuz, the truth is, I'm probably one of the least organized people you will meet and I get distracted (very) easily. Anxiety just makes it all worse, and I feel overwhelmed more often than I'd like to admit. 

That's why I needed to develop a system to help me keep track of everything, or else I'd be completely screwed.

I've tested several methods and tools. Today I'm going to show you the system I've built over the past 15 years and the tools I use to make it work.

Grab your best mug to learn:

• The 3 books that are the foundation of my prioritization system.

• How the system works.

• How the system helps me have the flexibility to deal with emergencies.

• The tools I use to make the system work.

The Always Busy Challenge

Imagine you're Alex, a senior marketing executive at a bustling tech company. Your desk is a battlefield of sticky notes, each one a reminder of the projects vying for your attention.

There's the website redesign, the new product launch, the email marketing overhaul, and, oh, that pesky SEO audit that's been looming over your head for weeks.

You sip your third cup of coffee, hoping it'll clear the fog in your mind, but it's no use. The tasks blend together like a poorly made latte, leaving you feeling overwhelmed and directionless.

"Where do I even start?" you wonder, staring at the screen, paralyzed by the sheer volume of work.

You're not alone. Every day, countless professionals like you face the daunting challenge of juggling multiple projects, each with its own set of deadlines and demands.

But what if there was a way to cut through the chaos and focus on what truly matters?

What if you could turn that overwhelming to-do list into a roadmap to success?

The Barista's Workflow: Organizing Your Coffee Beans

I've shown on Growth Brews #003, that productivity isn't about doing more, but about doing the right thing at the right time.

David Allen, the coffee connoisseur of productivity, says it best: 

So, stop trying to juggle a hundred different blends in your noggin and start setting up your workflow like a true barista. 

Think of it as setting up your coffee station - you wouldn't start brewing without organizing your beans, filters, and cups, would you?

So why try to tackle your day without a clear plan? 

The GTD method is about capturing your tasks, clarifying what they involve, and organizing them so you can focus on actually doing them.

Get your tasks out of your head and into a system, and you'll be brewing up success in no time.

By breaking down the project into actionable steps, like creating a marketing plan, designing ads, and coordinating with the sales team, you can tackle each part ensuring nothing falls through the cracks.