How to hire the perfect growth marketer?

You wake up one morning with a searing pain in your knee. It's so excruciating that you can barely think straight. Meetings, projects, everything is trivial compared to the pain. You have to make it stop. 

You drag yourself to the nearest hospital, gritting your teeth with every step, praying for relief.

The doctor delivers the dreaded news – you need surgery, and soon. Now, here's the million-dollar question: 

Do you: 
A) entrust your precious knee to the skilled hands of a renowned orthopedic surgeon. 
B) let the hospital's well-meaning but utterly clueless intern take a whack at it? 

Yeah, I think we both know the answer to that one.

Yet, when it comes to the health and well-being of their businesses, so many companies opt for the equivalent of letting an intern perform major surgery. 

They hire just anyone to handle their growth marketing efforts, essentially tossing their hard-earned money into a black hole of inefficiency and missed opportunities.

Don't be that company.

Listen, I get it. Hiring can be a daunting process, especially when you're searching for that elusive unicorn: the ultimate growth marketing wizard.

But fear not, my friend, for I'm about to break down the key qualities you should be on the lookout for.

Where Do You Start?

The right specialist will be the difference between customers flowing up your funnel or money leaping out of your pockets. But how do you hire the best?

I remember the first time I had to hire someone to help me as a freelancer. The idea of delegating my work felt overwhelming. Thoughts filled my mind: 

• "The person won't do the work as well as I do"

• "I don't have time to train someone"

But as my workload grew, I realized that hiring the right person was essential to scale and keep my sanity.

Over the years, my experience has evolved significantly. From those early days as a freelancer, I've now had the privilege of leading and managing global remote teams. 

This journey has taught me invaluable lessons about building and nurturing a team, especially when it comes to hiring the perfect growth marketer.

In this newsletter, I'm bringing my friend Benjamin Estrada to help me show you:

• The key qualities to look for in a growth marketer

• How an elite growth marketer can drive your business forward

• Steps to define your specific hiring needs

• Best practices for building and managing remote teams