From Doubt to Domination: Remote Marketing Guide

For the longest time, I felt unqualified for remote growth marketing positions, especially those outside Brazil. 

My English wasn't perfect (it still isn't), and I believed my cultural background would be an issue. I hesitated to apply for jobs, and convinced myself I should accept lower pay than my peers. 

My insecurity and self-judgment robbed me of many great opportunities.

Then came a turning point: I was offered a remote job with a company in New York. 

I quickly realized that my fears were actually advantages. 

Speaking another language and having experience outside the US market gave me a unique perspective. I brought fresh ideas and strategies the company had never considered because their context was solely the US market.

Today, when building my own teams, I actively seek out people from different backgrounds. 

They bring diverse perspectives to the table and drive innovation. 

Technical skills in growth marketing can be taught, but unique backgrounds and experiences can't. 

Competition for the rare decent Growth Marketing roles is fierce, so you must ensure you stand out as a candidate. 

I will show you how to land a great position from the perspective of someone actively hiring growth marketers and also bring you the point of view of my friend Alexandra Goss, who helps people land great jobs.

Ready?

Your Unique Value

It's important to have a broad understanding of various growth marketing channels. However, to truly stand out, you need to develop expertise in 1-2 key skills. 

This makes you go beyond just a jack-of-all-trades, but a master in areas that are critical to growth marketing success.

In my case, I've honed my expertise in data analytics and acquisition channels. 

These skills have become my standout qualities that I emphasize in my CV and professional profiles. 

Do's and Don'ts 

Use Quantifiable Data:

1. Use: "Increased organic search traffic by 30% through strategic SEO campaigns."

2. Use: "Boosted email open rates by 25% by implementing personalized email marketing strategies."

3. Use: "Achieved a 15% reduction in customer acquisition cost through optimized paid ad campaigns."

Stay far away (very far away) from affirmations like:

1. It was a great learning experience

2. Our achievements exceeded expectations

When you provide raw data, numbers, and comparisons, you offer concrete evidence of your impact. Even if you can't mention specific names or numbers, you can always use percentages to show your achievements.

Seriously, it's easy to make these mistakes. 

I often have to pay attention to my own messages to ensure I'm not falling into this trap. ChatGPT is a great ally to help you review your resume (or any content you're working on).

The Multiple Meanings of “Growth Marketer”

The title "Growth Marketer" can mean different things depending on the company. 

This can be both a challenge and an opportunity.

Expanding Search Criteria: 

Don't limit yourself to job titles that strictly say "Growth Marketer." Broadening your search criteria can open up more opportunities. 

Look for roles like:

1. Digital Marketing Specialist

2. Growth Hacker

3. Performance Marketer

4. Performance Manager

These positions often encompass growth marketing responsibilities and can be a great fit for your skill set.

Understanding Company Needs: 

Each company has its own expectations and definitions for a growth marketer. 

Some might focus heavily on data analysis and A/B testing, while others might prioritize creative campaign strategies or user acquisition. 

Before applying, research the company's growth strategy and tailor your application to align with their specific needs. 

Highlight how your skills and experiences make you the perfect fit for their definition of a growth marketer.

This is another great place to use tools like ChatGPT or Claude to help you.

Acing the Remote Interview Proces