Is It The End of Growth Marketers?

I’ve always been a tech enthusiast. I love testing new tools and gadgets to see how they can make life easier. I was that kid always tearing things apart to see how they work. 

Whether it’s the latest growth marketing tool or a new remote work app, I’m all in. If you’re curious, check out my Growth Marketing Tool List and Remote Work Tool List.

But today, let’s talk about something that’s been on everyone’s mind: AI in growth marketing. 

• Is it just a temporary hype?

• Will it replace us growth marketers?

• Is it the end of the world?

It took me a while to form an opinion and write this. I wanted to wait for the initial hype to go away to see what would stick around.

I’ve used AI a lot in my work, and I have some thoughts on whether it will replace growth marketers. Let’s dive in.

History of Tech

I read this in an article from the department of history of the University of Wisconsin. I would also say the past also helps us understand trends for the future. 

After all, that's what we growth marketers do. Right? We look at data to understand what's happening, try to predict what will happen and adapt.

So, to answer the big question, let’s look back at how new tech has changed the world. History shows us that while some jobs disappear, new opportunities always come up.

Think about it: when the telephone was invented, people probably thought the telegram industry was doomed. But instead of just fading into obscurity, it led to the creation of new jobs like switchboard operators and customer service reps. 

Heck, even the lowly telegraph operator got a fancy new title – telecommunication technician. See? Progress, not doom and gloom.

And let's not forget about the invention of the airplane. I'm sure there were plenty of skeptics who thought it would be the end of the travel industry as we knew it. 

But instead, it opened up a whole new world of possibilities, leading to jobs like pilots, flight attendants, and even aerospace engineers.

Even our beloved internet, the very thing that's enabling this AI craze, was once seen as a potential job-killer. But look at all the new industries and careers it's spawned – web developers, digital marketers, e-commerce specialists, and so many more.

The point is, technological advancements are like a game of whack-a-mole. Sure, some jobs might get whacked down, but new ones always pop up to take their place. 

I see a similar scenario with AI. Keep reading to understand where I'm going with this.